A Staff Infection Might Be Just the Thing You Need
Pull this Github repo into your project and get a room full of experts who'll argue about your ideas for you. It's free, it's fun, and it actually helps.
CHARLIE PRATT
ABOUT
Hi, I'm Charlie. 👋 With over 20 years of experience in creative direction, design, and user experience, I work with global clients from the Americas to Europe. I design products and I build them — strategy to code.
I'm serving as Senior Creative Director at Precocity and founder of Anxious Media. I live in Charlotte, North Carolina.
20+Years
50+Clients
6Industries
3Continents
01 /Creative Direction+
It starts with the story, not the screen. Craft is taste applied to problems—knowing which details matter, which don't, and having the conviction to act on the difference.
02 /User Experience+
Let the evidence lead. User research, behavioral data, and cross-functional insight shape every interface decision—so what ships reflects what users actually need, not what anyone assumed they would.
03 /Product Design+
Design it and build it. Working directly in code means nothing gets lost between the idea and the thing—no long handoffs, no telephone game. Design and engineering shouldn't be separate conversations.
04 /Leadership+
Build teams people want to stay on. Clear direction, shared ownership, and a pace that doesn't burn people out. The best work comes from trust, not pressure.
WORK
Most of my projects I can't reveal fully, due to client privacy. But you get the idea.
Relationship compatibility app
Full-StackProduct Design
Design and development of a mobile app for real compatibility discovery between two people
Wealth management platform
UX/UISoftware Design
Software design for a private investment firm's portfolio management tools
Music gear database
Full-StackProduct Design
Full-stack design and development of a searchable effects pedal database
Financial services platform
UX/UIProduct Design
Product design and UX for a global stock exchange and financial services leader
Insurance payments platform
UX/UIProduct Design
End-to-end product design for a digital payments platform in insurance
AI platform for business
UX/UIProduct Design
Product design and UX for an enterprise AI platform serving niche verticals
Automotive services platform
Design SystemUX
Design system and UX for a national automotive services company
Event management platform
UX/UIRedesign
UX overhaul of a legacy platform — research through implementation
Health awareness game
ConceptMusic
Concept, design, and original music for an interactive health game
Small business finance site
Web DesignFront-End
Web design and front-end for a small business financing company
Real estate app
iOSProduct Design
iOS product design for a real estate startup
Industrial analytics app
UX/UIProduct Design
Product design and UX for an industrial data analytics platform
EXPERIENCE
From designer, to art director, to creative director — over two decades of solving problems through design.
I've had the privilege of working with global brands across six industries and three continents, leading teams that ship meaningful work in UX, branding, content strategy, and product design.
I still do the work, I still love working with people I enjoy, and am still grateful, every single day.
Appalachian State University — B.S.Appalachian State Univ. — B.S.
Papa, Son, Brother, Friend
Guitars / Pedals / Amps Addict
Condiment Enthusiast
Aug 2025 — Present
Senior Creative Director, PrecocityCurrent
Leading the creative team for web, interface, AI, and software applications for clients in the enterprise software and IT sectors. UI/UX, branding, content strategy, and more.
2022 — Present
Founder, Anxious MediaCurrent
Anxious Media is a digital studio specializing in visual design, user experience, branding, and original music.
Oct 2016 — Aug 2025
Creative Director, Precocity
Leading the creative team for web, interface, and business applications for clients in the enterprise software and IT sectors.
Jul 2015 — Oct 2016
Senior Art Director, Precocity
Art direction for web, interface, and business applications for clients in enterprise and IT sectors.
Jan 2013 — Apr 2018
Co-Founder & UX/UI Lead, Faktory
Lead product design for Echo, an iOS application for manufacturing and production environments.
Jun 2015 — Jul 2015
Associate Creative Director, Design Centric
Creative direction for web, interface, and business applications for clients in the enterprise and IT sectors.
Apr 2014 — Jun 2015
Senior Art Director, Design Centric
Art direction for web, interface, and business applications for clients in the enterprise and IT sectors.
May 2013 — Apr 2014
Art Director
Web and interface design for various corporations in the business and information technology sectors.
Mar 2012 — May 2013
Senior Designer, Bold / Design / Development
Executed web and interface design projects with this California-based design/dev shop.
Jul 2009 — Mar 2012
Freelance Graphic Designer
Built a mostly local/regional clientele doing variety of web and print design.
Aug 2008 — Jul 2009
Graphic Designer, Genesis Internet
Various web design projects supported primarily by real estate and SMB clients.
Jul 2006 — Apr 2008
Senior Designer, Ritz Marketing
Worked as a visual designer for this regional ad agency supported primarily by automotive clients.
Oct 2004 — Apr 2006
Co-Founder, Composer, Hot Sake
Addy Award-winning cofounder, composer and producer for this boutique original music & sound design shop. Wrote original scores for a cable television series.
Dec 2002 — Oct 2005
Recording Engineer, Jay Howard Production Audio
Worked with a variety of regional and national clients producing work in radio, television, film, and original music.
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